5 Powerful Marketing Tools for Wine Distributors in Dynamicweb

January 29, 2021 Dena Giordano-McKinney

Today, every business is feeling added pressure to market in a virtual world. Digital marketing for wine distributors hasn’t always been a priority, but times have changed and it’s not just due to a global pandemic. Whether in person or online, wine wholesalers and distributors must stay top of mind with prospects and customers to be competitive.

That’s why wine distributors are turning to Dynamicweb’s eCommerce platform for much more than building websites and online stores. Our integrated marketing tools help improve conversions and increase sales as part of a comprehensive, omnichannel strategy.

 

Top Dynamicweb Integrated Marketing Tools for Wine Distributors

 

  1. Highly Personalized Marketing Campaigns

Dynamicweb enables wine distributors to capture and track customer behaviors, preferences, and details like never before. Segment your marketing lists as granular as you wish, from favorite wine type down to preferred vintage. Send timely emails for recommendations, promotions, special discounts, regional trends, or more—completely personalized for the recipient.

 

  1. Built-in Email Automation

You no longer have to manage emails through a third-party platform. Dynamicweb integrates with 365WineTrade by Western Computer and powered by Dynamics 365 to provide you with connected, comprehensive data easily leveraged for your email marketing. Create and send automated emails and campaigns so you never miss an opportunity to make a sale.

 

  1. Digital Marketing Materials

Do customers wish they could view or download your full product catalog online? Do sales reps need a way to create, send or print high quality product brochures on the fly? Dynamicweb includes digital marketing tools to help you develop content targeted to your audience or need, easily accessible online or on any mobile device.

 

  1. Enhanced Product Details

The more details you can provide about the wine you sell, the more competitive you will be. Beyond the product data pulled in from your ERP system like brand and type, Dynamicweb allows you to enhance your offerings with multiple images, videos and details. Add helpful information for your customers such as ABV%, Vintage, Bottle Size, and even complimentary food pairings to name a few.

 

  1. Consolidated Sales & Marketing Analytics

Building an omnichannel sales and marketing strategy is the first step to success. Having data-driven, contextual insights to guide your decisions is the real competitive edge for wine distributors. With Dynamicweb’s 365WineTrade integration, you can consolidate sales and marketing data from multiple sources to proactively identify market trends, notify customers of what’s hot in their area, and accurately plan how to scale your business.

 

Learn More Ways to Boost Sales and Marketing Results with Dynamicweb

These are just a handful of ways Dynamicweb eCommerce and 365WineTrade can help you become more competitive in the digital era. Contact us today to schedule a personalized demonstration for your team to explore all these features and more. Complete the below form to get started:

About the Author

Dena Giordano-McKinney

Dena Giordano-McKinney is Dynamicweb’s Director of Partner Alliances & Channels in North America. Dena has been in tech sales throughout her career and her passion for providing clients with best-in-class solutions and professional services to power their business growth lead her to partnerships early on.

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