As I was reading a recent RaboResearch article about the growth trajectory of US wine sales, and how the industry must adapt to stay competitive, it was great to see eCommerce at the heart of the conversation. From wineries to wine distributors, eCommerce is a strategic move that is helping both B2C and B2B companies expand market opportunities.
Do B2B wine distributors need eCommerce to stay competitive?
I believe they do. And it’s why Dynamicweb is proud to partner with 365WineTrade by Western Computer. We are able to extend the value of an all-in-one cloud ERP solution for wine and spirits distributors with an integrated eCommerce platform including Product Information Management (PIM), CMS and digital marketing features. It’s a powerful combination that is truly transforming the wine distribution today.
There are many exciting ways B2B wine distributors can leverage eCommerce which I’ll cover in a series of articles, but here is a quick list of the most popular features and benefits of Dynamicweb with 365WineTrade:
- Drag-and-drop builder for your website and/or online store
- Reliable, frictionless online purchasing
- Self-service customer experience center
- Intelligent product recommendations for customers
- Connected data and focused analytics
- Full email automation platform
- Targeted digital marketing
- Powerful PIM capabilities
How eCommerce Improves Customer Experiences, Engagement and Loyalty
Investing in your customer is more important than ever, and that’s where Dynamicweb eCommerce helps wine distributors of all sizes shine.
Provide Customers Fast, Easy Online Tools
With Dynamicweb eCommerce, you can provide every customer with the tools they want and need to explore your inventory, build multiple carts, get recommendations for products or pairings, ask questions, and much more—at any time, from any device or location. You can also enable sales reps to impersonate customers on your site to review carts and create or process orders on the fly.
Keep Customers Engaged and Happy
The battle of every business in our fast-paced world is keeping customers engaged and your company top of mind. With Dynamicweb’s built-in digital marketing, you can leverage your existing data and images to create elegant brochures quickly and our fully automated email platform to send targeted, personalized and consistent communications.
Identify and Understand Your Customer on a Deeper Level
With the Dynamicweb and 365WineTrade integration, you will have a whole new world of insight and analytics at your fingertips. Track trends, preferences and performance across your business to truly understand what your customers want and how you can serve them better than your competition.
Learn more about Dynamicweb eCommerce with 365WineTrade
To explore more features and benefits of Dynamicweb eCommerce for wine distributors, watch our joint webinar with 365WineTrade on demand. We welcome your questions and are happy to schedule a personal demonstration for your team.
About the AuthorMore Content by Dena Giordano-McKinney