How Accurate Inventory Visibility Saved a Cosmetics Company $120K a Year

February 12, 2025 Cady Jackson

At Western Computer, we’ve seen firsthand how poor inventory visibility can create costly problems for businesses. One example that stands out is a $60 million cosmetics CPG company struggling to keep up with fast-changing demand and growing inventory costs. Their disconnected systems left them overstocking slow-moving items while failing to keep popular products available for customers. The result? Missed sales opportunities, wasted capital, and growing frustration. But with the right tools and strategy, they turned it all around. 

Here’s what we did and the lessons you can take away to improve your own inventory management. 

Watch the One Fail One Fix Interview with Cady Jackson 

Hear directly from Cady Jackson, Cloud Transformation Executive at Western Computer, as she explains how we helped this company turn their inventory fail into a major win with Microsoft Dynamics 365. 

The Fail: Disconnected Systems Lead to Overstock and Lost Revenue 

For this company, the problem started with a fragmented approach to inventory. They were juggling multiple systems: an outdated ERP, a standalone shipping tool, and separate trackers to monitor inventory levels. None of these systems were integrated, leaving them without real-time insights into their stock. 

This lack of visibility caused a domino effect: 

  • Overstocking items that weren’t selling in certain regions 

  • Running out of high-demand products, leaving customers empty-handed 

  • Expensive carry costs from storing excess inventory 

For a company operating in the competitive world of consumer packaged goods, these issues were costing them hundreds of thousands of dollars annually. They needed a unified system to help them track, predict, and optimize inventory levels. 

The Fix: A Unified ERP with Microsoft Dynamics 365 

We recommended Microsoft Dynamics 365 because it brings all aspects of inventory management under one roof. With Dynamics 365, this cosmetics manufacturer could integrate their purchasing, order fulfillment, inventory tracking, and financial data into one streamlined system. 

Here’s how the fix worked: 

  1. Centralized Inventory Management: 
    By connecting all data sources, including their own warehouse and third-party logistics (3PL) providers, Dynamics 365 gave them a real-time view of inventory across all locations. 

  1. Improved Forecasting: 
    With access to performance data, they could track which products were selling and where, allowing for more accurate demand planning. 

  1. Data-Driven Decisions: 
    The ability to slice and analyze data helped them spot inefficiencies, such as overstocked items in one region that could be reallocated to another where demand was higher. 

One example? They discovered that a particular product wasn’t performing well in the Northeast but had higher demand in other areas. By shifting inventory, they reduced potential losses and optimized stock levels, saving $120K a year in the process. 

The Benefits: Cost Savings, Better Availability, and Happier Customers 

Implementing Microsoft Dynamics 365 brought major improvements, including: 

  • $120K in Annual Savings: Reduced overstocking and reallocated inventory to high-demand areas 

  • Lower Carry Costs: Fewer slow-moving products sitting on shelves, tying up working capital 

  • Real-Time Visibility: Up-to-date inventory tracking across all warehouses, leading to better decision-making 

  • Improved Customer Satisfaction: Popular products were consistently in stock, reducing missed sales opportunities 

Lessons Learned 

This success story highlights a few key takeaways for any business struggling with inventory challenges. 

  1. Don’t Rely on Disconnected Systems 
    Without real-time visibility, it’s impossible to make informed decisions about inventory. A unified ERP like Microsoft Dynamics 365 ensures that you have the data you need when you need it. 

  1. Invest in Accurate Forecasting 
    Historical sales data and performance insights are invaluable for predicting future demand and avoiding overstock or shortages. 

  1. Regularly Review and Adjust Inventory Strategies 
    What works today may not work tomorrow. Having access to real-time data allows you to quickly adapt to changes in demand. 

Is It Time to Rethink Your Inventory Approach? 

If you’re struggling to balance stock levels, avoid overages, or meet customer demand, it might be time to take a closer look at your systems and processes. The right technology can transform your operations, as this cosmetics company discovered. 

At Western Computer, we’re here to help. Whether you’re exploring Microsoft Dynamics 365 or need guidance on inventory optimization, let’s talk about how you can improve efficiency and cut costs. 

About the Author

Cady Jackson

Cady Jackson has over five years of experience at Western Computer, a Microsoft Gold Partner specializing in Dynamics 365 Cloud solutions. As a Cloud Transformation Executive, Cady is passionate about helping CPG businesses leverage Microsoft Dynamics 365 to streamline operations, optimize supply chains, and drive digital transformation. With a career spanning more than a decade in ERP and business technology, Cady brings a wealth of expertise in aligning cutting-edge solutions with unique industry challenges. She partners with CPG clients to evaluate their needs, strategize approaches, and implement tailored cloud solutions that enhance efficiency, increase productivity, and support long-term growth. Before joining Western Computer, Cady honed her skills in customer advocacy and account management at leading organizations like NexTec Group, Binary Stream Software, and ImageTag. Her deep understanding of Dynamics 365 applications, combined with her consultative approach, makes her a trusted advisor to CPG businesses navigating today’s competitive landscape.

Follow on Linkedin More Content by Cady Jackson
Previous Video
Cady Jackson Joins ERP Software Blog for 1 Fail 1 Fix! Dynamics 365 Saves $120k
Cady Jackson Joins ERP Software Blog for 1 Fail 1 Fix! Dynamics 365 Saves $120k

Struggling with inventory challenges? You're not alone. In this One Fail One Fix interview, Cady Jackson, C...

Next Article
How Distributors Can Streamline Dropshipping—with Microsoft Dynamics 365 Business Central
How Distributors Can Streamline Dropshipping—with Microsoft Dynamics 365 Business Central